Saturday, May 23, 2020

Examples of Electromagnetic Energy

Electromagnetic energy or electromagnetic radiation is light. Its any self-propagating energy that has an electric and magnetic field. You can draw examples of electromagnetic energy from any part of the spectrum. Of course, there is visible light, but you could name many other examples: gamma raysx raysultraviolet lightvisible light (red, orange, yellow, green, blue, indigo, violet)infrared lightmicrowavesradiotelevision  signalslongwave radiationheat

Monday, May 18, 2020

Taking a Look at Global Warming - 1562 Words

Is global warming being accelerated as a result of human interaction? This question has been asked over and over again since global warming was first noticed and brought to our attention. Multiple claims have been made that this anomaly is caused by human interference with the planet. There are also those that strongly deny these accusations. To detect the truth, one must explore both sides of the story. Studies have been done by countless experts to support their side of the story; therefore, that is what has to be examined. There are several reasons why people blame humans as the cause of global warming. The primary reason for the pro human causation side is the problem with humans burning fossil fuels. These concerns are justified, considering that there has been a 75% increase in CO2 in the atmosphere. This 75% increase is entirely a result of human actions, such as humans burning fossil fuels. The burning of fossil fuels is the main contributor to global warming; conseq uently, it has caused the earth to heat up by 1.4oF. Although this evidence is strong, it does not run uncontested in the debate about global warming. Global warming is a sizable threat, no doubt, but it is not as scary as people like to think that it is. There is solid evidence that shows that global warming is not new. In fact, scientists have strong reasons to believe that it has happened bounteous times before. The researchers at Harvard-Smithsonian Center for Astrophysics have doneShow MoreRelatedTaking a Look at Global Warming754 Words   |  3 Pages Let’s first look at why global warming has even occurred. Energy technologies and civilization have developed side by side ever since the Lower Paleolithic era. For millenniums, humans have been searching for energy sources to fuel their lives. It was about one million years ago when humans first figured out how to control and use fire (Miller). Now, people rely on fossil fuels – mainly coal and oil  œ to supply our energy. What affect does coil and oil play on global warming? The combustionRead MoreTaking a Look at Global Warming1368 Words   |  5 PagesGlobal warming, or climate change, is a subject that is not going to show signs of cooling down any time soon. Why is it happening, what is causing it and how is it going to change our planet. Unfortunately, the earth is showing many signs of worldwide climate change, and based on the work of thousands of scientists in more than 130 countries, the prognosis is that humans have caused all or most of the planetary warming. Pollution, deforestation, and industrialization have significantly increasedRead MoreTaking a Look at Global Warming794 Words   |  3 Pagesspoiling, and taking for granted the Earth that we are given. Some people think that the heating of Earth is natural and is inevitable no matter what mankind has to do with it. Whether man is affecting the warmth of earth, or if it is just a natural ongoing process is an open-ended and continuous argument. Because of its reoccurring and destructive circumstances the Greenhouse Effect has become a dilemma that is being researched and worked against amongst the world. Global Warming is caused by extremeRead MoreTaking a Look at Global Warming1373 Words   |  5 Pagescaused by global warming. Warming rate has accelerated over the past 30 years. The length and intensity of hurricanes and tropical storms has increased almost 100%, according to a MIT study. Between 1800 and 2000, the level of carbon dioxide increased by 31%. Scientists predicts that by the year 2050, 15-37% of all plant and animal species could be disappearing because of global warming. As a consequence considerable damages to our planet’s ecosystem are expected. Global warming is the increaseRead MoreTaking a Look at Global Warming1483 Words   |  6 Pagespeople, global warming just means that the Earth is getting warmer. What they don’t realize is that global warming is so much more than that. No matter how you call it, â€Å"global warming† or â€Å"climate disruption†, its effects are all the same. Rising sea levels, wildfires, droughts, and storms are all results of these rising temperatures. And if humans keep pumping large amounts of carbon dioxide into the atmosphere, these natural disasters will be just the first of many. To better understand global warmingRead MoreTaking a Look at Global Warming759 Words   |  3 Pagesand anthropogenic substances like green house gases that alter earth’s energy budget are drivers of climate change. Radiative forcing (RF) quantifies the change in energy fluxes caused by changes in these drivers and positive RF leads to surface warming. The largest contribution to total RF is caused by the increase in the atmospheric concentration of CO2 (1.68 W m-2) followed by CH4, Halo-carbons and N2O since 1750 (IPCC 2013). According to IPCC 2013 the CO2 concentrations will raise unprecedentedlyRead More Global Warming Essay example897 Words   |  4 Pagesperson reflects on the term global warming, they may perceive this term to relatively mean warmth that is taking place within our world. Warming that can possibly lead to potential threat to the environment and those amongst it. In exact terms global warming can be widely described as an increase in the temperature of the Earth’s atmosphere and surface area which contributes to the change of Earth’s climate, due to emissions of greenhouse gases. The fact that global warming has a significant role inRead MoreGlobal Warming Is A Real Issue That We Need To Start Taking1405 Words   |  6 PagesGlobal warming is a real issue that we need to start taking seriously. Our ancestors did an excellent job at maintaining the earth for us to come and enjoy but what are we doing? Are we preserving the earth for our future generation to come? First, let me give you a brief definition of global warming. According to whatsyourimpact.org, global warming is an average increase in the climate that contributes to changes in our global climate patterns. This is evident in the way our weather pattern hasRead MoreGlobal Warming Is A Real Phenomenon1048 Words   |  5 Pageshome ever since the origin of our species. We are constantly learning more about our planet. However, in the last century, there has been a different trend taking place. We have experienced a rise in the Earth’s temperature. Global warming is the phenomenon that has taken place over the past one hundred and thirty-three years. Global warming has been described as the greenhouse effect of dangerous gases released to the atmosphere. The gas eventually creates an invisible cloud over our planet whichRead MoreThe Threat Of Global Warming Essay1459 Words   |  6 Pages â€Å"When taking the heating of the entire climate system into account, our planet has warmed at a rate equivalent to 4 Hiroshima atomic bomb detonations per second over the past 15 years† (Cook). Our planet is becoming warmer. When scientists add up all the heat warming the land, oceans, atmosphere, ice melting, earth is accumulating heat equivalent to four Hiroshima bombs worth of heat per second. Global warming is a serious issue faced by our world as there has been a significant increase in temperature

Tuesday, May 12, 2020

Cloning Essay - 1224 Words

Should Human Cloning be Legal? nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;Cloning captured the public’s attention when Scottish scientists startled the world in July of 1996 when they announced the birth of a sheep named Dolly which they had cloned from the nucleus of an adult mammary cell and a sheep egg. Ever since this spectacular event occurred people have been thinking about the possibility of cloning humans. What would a clone be like? His/her physical appearance would be the same as the person he/she was cloned from, but depending on the society it would be brought up in it’s personality would be totally different. Many people in this decade believe†¦show more content†¦nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;Why clone human embryos? There are many legitimate reasons for investigating cloning. Embryologists believe that the research could help improve the lives of further generations. â€Å"Cancer research is possibly the most important reason for embryo cloning. Onc ologists believe that embryonic study will advance the understanding of the rapid growth of cancer cells. Cancer cells develop at approximately the same phenomenal rate as the embryonic cells do. By studying the embryonic cell growth, scientists may be able to determine how to stop it, and also stop cancer growth in turn (Watson 66).† Another important reason for embryo cloning is to remove genetic diseases out of the embryo’s DNA and replace it with regular DNA, but this procedure is only theoretical. This is another reason cloning should be allowed to find out if this procedure is possible. â€Å"Also, doctors hope that by being able to study the multiple embryos developed through cloning, they can determine what causes spontaneous abortions. Contraceptive specialists also believe that if they can determine how an embryo knows where to implant itself, then they can develop a contraceptive that would prevent embryos from implanting in the uterus (Watson 66).† On e questionable procedure is cloning an embryo to use the bone marrow of the clone for a critically sick child. these are manyShow MoreRelatedCloning Is The Cloning Of Cloning1818 Words   |  8 Pagesorganism. Cloning means an organism is generated genetically identical from an existing organism through non-sexual means. Cloning simply means to make an identical duplication of genes, fragments of DNA molecules, organs, or cells. There are three different types of artificial cloning. They include gene cloning, reproductive cloning, and therapeutic cloning. Gene cloning produces copies of gene segments of DNA. Reproductive cloning produces copies of whole animals. Therapeutic cloning is anotherRead MoreCloning Speech : Cloning And Cloning878 Words   |  4 Pages Prisila Monrroy Mr Bonnet Communications Arts 24 April 2015 Cloning speech Suppose that every prospective parent in the world stopped having children naturally, and instead produced clones of themselves. What would the world be like in another 20 or 30 years? The answer is: much like today. Cloning would only copy the genetic aspects of people who are already here said by Nathan Myhrvold. Cloning is an issue now and will be in the in the future,animals are cloned all the time.DoesRead MoreThe Cloning Of Human Cloning1006 Words   |  5 PagesTwins? Or is it clones? It has been known that identical twins are natural clones. The question is, what is cloning? Cloning is the process of making a genetically identical organism through the use of a DNA sample. There are three different types of artificial cloning: gene cloning, reproductive cloning and therapeutic cloning. Dolly, the sheep, was the first mammal to have been successfully cloned from an adult cell. There is a specific procedure that has to be followed for a clone to be madeRead MoreThe Cloning Of Human Cloning1332 Words   |  6 PagesCloning Science today is developing at warp speed. We have the potential to do many things, which include the cloning of actual humans and animals. The question no longer seems to be if we will clone humans, but when? Somewhere, sometime, a human clone will be born. This fact has exploded the world into a global debate. Will large armies of soldiers be raised to fight our wars? Or perhaps we will create a race of slaves to do our dirty work. Cloning is becoming more credible and concrete idea ratherRead MoreThe Power Of Cloning : Cloning868 Words   |  4 PagesThe Power of cloning Cloning can occur naturally, but this mainly happens with bacteria. Bacteria does this thing that is called asexual reproduction and causes it to reproduce the exact same copy as before. â€Å"When they clone an animal, first they take skin cells from the animal to be cloned. Then, they take an unfertilized egg from the adult female of the same species and remove the nucleus of the egg which contains the other half of the DNA, leaving the mothers egg empty. After that they put theRead MoreThe Cloning Of Human Cloning1774 Words   |  8 PagesIntroduction- Cloning is defined as two organisms having identical genetic DNA and has been around since the early 1800s. When people think of the word ‘cloning’ many think of Dolly the sheep; however, the first organism to ever be cloned was a sea urchin in 1885. When scientists created Dolly, they took a cell from the mammary gland from an adult Finn Dorset sheep and an egg cell from a Scottish blackhead sheep. Dolly’s whi te face was the first sign that she was genetically modified because if sheRead MoreCloning712 Words   |  3 PagesCloning 1. What should Dr. Smith do? I think that with such minimal overall research done in the entire cloning industry and no research done with a human being the variable, it is not a wise decision for Dr. Smith to proceed with cloning the body cell of Lucy. Although I don’t think that any further damage (besides death) could happen to Lucy, if something terrible happens or if the procedure does go well and then Lucy becomes ill or something else goes wrong with the cloning in the longRead MoreThe Cloning Of Cloning For Medical Services1586 Words   |  7 PagesThe Ethicality of Cloning Cloning the latest process that could change the way we look at our environment, and the step to take us to lose what makes us unique and unparalleled. Cloning is the process of producing a genetically identical individual to the original. There are three types of cloning: gene cloning, reproductive cloning and therapeutic cloning. The disadvantages of cloning is that there had been many attempts at cloning and the results have been numerous deformations and abnormalitiesRead MoreCloning And Its Implications On Human Cloning1497 Words   |  6 PagesCloning and Its Sociobiological Implications Picture this: walking down a street and seeing someone who looks exactly like you. They do the same things as you, act the same way you do, and are exactly alike in several ways. But have people ever considered the consequences of human cloning if it becomes permitted? Human cloning might seem like something out of a science-fiction novel, but it may someday be possible with advances in science and technology. This will result in the creation of severalRead MoreCloning Pros And Cons Of Cloning1147 Words   |  5 Pages Cloning Pros Cons Nicole Hedrick Baker College HSC 402A /Dr. Eric Oestmann/Seminar Two Position/Argument Essayâ€Æ' Abstract A clone is where two organisms share the same exact DNA. These two organisms are the same identical replica of each other. In the past, cloning has taken place naturally. For instance, a couple who naturally conceived and gave birth to identical twins or triplets. Today, science and technology has been introduced to where cloning can intentionally be done. Some people

Wednesday, May 6, 2020

Analysis Of Toni Morrison s Song Of Solomon - 1271 Words

Emely Gonzalez Song of Solomon by Toni Morrison AP Literature - Period 3 Topic #3 Gonzalez- Page 1 3. Excluding Milkman, discuss the various attitudes on race from the perspectives of three other male characters in the novel. Americans have become accustomed to the repercussions of racism. It has diffused into areas that seemed unreachable; it has become institutionalized. Our predecessors lived the severity, and while we are residing in the realm of institutionalized racism, our grandchildren will also dwell within the waves of bigotry. The end of racism seems infeasible because we have existed in an America of hate for too long. Most people accept that they will encounter episodes of discrimination because of the color†¦show more content†¦In other words, seeing an African American become blinded by the sight of wealth is a disgrace. Was Macon doing this strictly for business or because of race? When it came to business affiliations, Macon was bound and determined. On the other hand, he belittled his own race, primarily towards those who were poor. His superiority was i ntended to separate him from the repercussions of racism. In a sense, Macon Dead admired the way people perceived him; it fueled his esteem. On Sundays, he would cruise his Packard down Not Doctor’s Street, a poor neighborhood, flashing his affluence in the face of poverty. He rarely engaged in diverting activities, in which a car permits possible. â€Å"The Packard had no real lived life at all. So, they called it Macon Dead’s Hearse† (Morrison 33). The dullness of the Packard corresponds to the dead spirit of Macon; it symbolizes his callous nature. Some people practice discriminate acts or think racist thoughts to prove a point. It may not be the moral approach, but the motive is clear. Guitar Bains, Milkman’s (the protagonist) best friend, possesses a deep resentment towards white people. This animosity developed from the prior actions of racist whites, depriving out of the age of slavery. Guitar aspires to link with The Seven Days, an African American assemblage aiming to kill white murderers who have taken the lives of other African Americans. â€Å"It’s necessary; it’sShow MoreRelatedAnalysis Of Toni Morrison s Song Of Solomon977 Words   |  4 PagesThe Asymmetrical Dead When Milkman, the central figure of Toni Morrison’s novel Song of Solomon, fantasizes about finding his fortune, he thinks only of spending money, gambling, and endless women to lie with and leave. Even with the prospects of freedom, power and fame, for what else can vast wealth truly purchase, he is unable to conceive of a future for himself. He imagines only an endlessly comfortable, banal present. It’s hard to fault him for this shortcoming. No one in Milkman’s world hasRead MoreAnalysis Of Toni Morrison s Song Of Solomon1374 Words   |  6 Pagesalso play a major role in a person’s character development. Influences also can affect temperament, personality, disposition, motivation, and initial perspectives and reactions. This sagaciousness was thoroughly expressed in the novel Song of Solomon by Toni Morrison. This novel delved extensively into the coming of age of main character Macon â€Å"Milkman† Dead. The nickname milkman was derived from an uncomfortable and rather odd situation. As being breastfed by his mother Ruth, way past the age ofRead MoreAnalysis Of Toni Morrison s Song Of Solomon1412 Words   |  6 PagesIn Toni Morrison’s award-winning novel â€Å"Song of Solomon,† she fills the novel with deep symbolism. Macon Dead III, nicknamed â€Å"Milkman,† is a symbolic character throughout the novel. Not only is he as a character symbolic, but his name is as well. Milkman’s aunt, Pilate, has a significant and symbolic role in the novel. To her father, she represents the child who killed her own mother and took away his wife. In the Bible, PontiusRead MoreAnalysis Of Toni Morrison s Song Of Solomon 1213 Words   |  5 PagesVictoria Sirianni Ms. Thompson AP ELA 4 21 July 2015 Song of Solomon Producing the plot with a vivid image and motive allowed Toni Morrison to incorporate numerous literary works to enhance the allusions in the story. These specific allusions gave readers a more accurate understanding of certain aspects of the book. As well as this, readers are capable of searching beyond just the surface of what the words say. The common useRead MoreEssay on Themes in Song Of Solomon2113 Words   |  9 PagesToni Morrison is one of the most talented and successful African-American authors of our time. Famous for works such as The Bluest Eye, Sula, and Beloved, Morrison has cultivated large audiences of all ethnicities and social classes with her creative style of writing. It is not Morrison’s talent of creating new stories that attracts her fans. In contrast, it is her talent of revising and modernizing traditional Biblical and mythological stories that have been present in literature for centuries.Read MoreBiblical Names In Toni Morrisons Song Of Solom on1574 Words   |  7 Pagesnames in the world, and they are all biblical names. Names from the Bible are also found in many works of literature, like Toni Morrison’s Song of Solomon, a coming of age story about a young man during the mid twentieth century. The reader is introduced to multiple characters with biblical names, which correspond to the characters’ personalities. In the book Song of Solomon, the characters take on the role of their biblical names. Reba, Milkman’s mother, can most closely be associated with RebeccaRead MoreAnalysis Of The Bluest Eye1555 Words   |  7 Pagesbe a victim of sexual assault but also, the punishment of the offender. Toni Morrison, The author of The Bluest Eye, a victim of segregation, deals with sexual assault and segregation in her book. Chole Anthony Wofford, who goes by the name of Toni Morrison when writing her books, was born in Lorain, Ohio on February 18, 1931. Her father had several jobs to support their family, while her mother worked as a domestic worker. Toni lived in an integrated neighborhood. However, she did not become awareRead MoreLiterary Analysis Of Recitatif1135 Words   |  5 PagesLiterary Analysis Paper: â€Å"Recitatif† by Toni Morrison Many authors write fictional novels about historical events. A common topic written about is the racial integration between African Americans and whites during the 1950’s. Although the short story â€Å"Recitatif† explicate many different themes, the central topic of Morrison’s writing is about racism. Throughout the story, the author expresses examples of hatred between black and white races at the shelter, the different encounters they have, andRead More A Comparison of Christian Symbols in Song of Solomon, Sula, and Beloved2397 Words   |  10 PagesAlthough religion does not exist as a central theme in Toni Morrison’s work, it does set premise for a richly intertwined web of symbolism. Morrison’s novels focus on the lives of characters acting in the present day or recent past. For African Americans, events of the past are a crucial facet of culture as they seek to remember their history, the most influential of these events reaching far back in to the years of slavery. Historians argue that for incoming slaves, Christianity offered a religiousRead MoreBlack Naturalism and Toni Morrison: the Journey Away from Self-Love in the Bluest Eye8144 Words   |  33 Pagespostmodernism with its emphasis on race, class and gender, but the theory of naturalism as well: the idea that one s social and physical environments can drastically affect one s nature and potential for surviving and succeeding in this world. In this article, I will explore Toni Morrison s The Bluest Eye from a naturalistic perspective; however, while doing so I will propose that because Morrison s novels are distinctly black and examine distinctly black issues, we must expand or deconstruct the traditional

Learning Style Inventory Free Essays

The two personality inventories that my cousin and I took part in measure the five factors that most psychologists use in studying the personality of the individual. However, each test was administered by a different group and found on a different website. Both tests provide a set of questions that measure what are considered to be the five basic dimensions of one’s personality: extraversion, emotional stability, agreeableness, conscientiousness, and openness to experience. We will write a custom essay sample on Learning Style Inventory or any similar topic only for you Order Now Collectively, these dimensions are called the Big-5 dimensions. The first test is found on the website http://test.personality-project.org/. According to the website, the personality survey had two main objectives. The first is, â€Å"to find out more about these five dimensions of personality.† The second objective is, â€Å"To take part in and further the use of the internet as a collaborative and data collection tool.† Furthermore, the questions in the test were taken from International Personality Item Pool. The descriptions of each of the basic dimension were derived from the work of John Johnson. The participant was asked to rate the phrases that describe people’s behavior depending on how accurate they describe him. In addition to measuring the big-5 dimensions, the test also included items about one’s musical preferences and cognitive ability. There were a total of 60 questions about the big-5 dimensions and an additional 26 about musical preference and cognitive ability. Upon comparing my results of the test to that of my cousin, I found out that of the five dimensions measured, we differed significantly in only one dimension, extraversion. My cousin is considered to be more of an extravert than I am. In fact, he scored very high in the said dimension. On the other hand, out of 100, I only rated 34. He is considered to be highly sociable, energetic, and outgoing. My score, on the other hand, is seen as average. According to the description given, I am neither a loner nor a social butterfly. In other words, there are times I prefer to be around other people enjoying their company but there are also times that I prefer to be alone. For the dimension of agreeableness, we both were rated high, meaning, we both possess a strong interest in other people’s needs. As both our reports said, â€Å"You are pleasant, sympathetic, and cooperative.† For conscientiousness, both my cousin and I scored high. This high score indicates that we set our goals and aim to achieve these goals. Likewise, we are both considered to be hard-working and reliable. With regards to the dimension of emotional stability, both of us scored high which indicates that we are calm and not easily rattled or stressed. Furthermore, it says that we remain unaffected by intense situations. For the last dimension, openness, both my cousin and I scored average. According to our reports, this meant that we are not purely conventional nor are completely radical. In other words, we enjoy certain traditional things but are somewhat open to venturing out to unfamiliar things as well. The second personality inventory we took measure the same personality dimensions as the first. The test is available to anyone through the website: http://www.outofservice.com/bigfive/. There are a total of 48 items in the test. The participant is asked to rate their agreement with a given statement about themselves from a scale of 1 to 5 with 1 meaning complete disagreement and 5 meaning complete agreement. These items will see how the participant perceives himself to be like. My results in this test did not differ much from the first test. The main difference was that in this test, I scored low in openness to experience. In this test, I found out that I am conventional. In the earlier test I was neither conventional nor the opposite. For the other dimensions, my scores were very similar to the first. Basically, the test told me that I am well-organized and reliable. Also, it said that I am neither reserved nor particularly social. Furthermore, my results indicated that I was considerate of the feelings of other people and that I remain calm even in tense situations. On the other hand, the results of my cousin in this test remained consistent with his earlier test. As such, in this test, our differences lie in the dimensions of extraversion and openness. This test revealed that he was highly sociable and that was neither conventional nor complex. As for the dimensions of conscientiousness, agreeableness and emotional stability or neuroticism, our scores did not differ significantly indicating that we shared such personality traits. I learned several things from taking the two tests. First, it was able to tell me certain things about my personality. I discovered that I should not consider my self as completely unsociable for I do have the capability to mingle and enjoy my time with other people. I have long seen myself as being a loner but the tests have shown me that I indeed have it in me to enjoy the company of other people. Secondly, taking the test made me realize that indeed people who are alike tend to stay together. I am very close to my cousin. With our results being very similar, I realized that it was because we were very much alike in certain areas. Finally, the tests gave me a glimpse as to who I am. Although I know that the results do not sum up who I really am, I am glad to gain even just a faint idea as to who I really am. Reference: John, O (2003). The big-5 personality test. University of California, Berkeley. Retrieved 29 October 2007 from: http://www.outofservice.com/bigfive/. Revelle, W. (n.d). Internet Personality Inventory Survey. Northwestern University. Retrieved 29 October 2007 from: http://test.personality-project.org/.    How to cite Learning Style Inventory, Essay examples

Effects of RFID Technology on Efficiency †MyAssignmenthelp.com

Question: Discuss about the Effects of RFID Technology on Efficiency. Answer: Introduction The most important strategy to the improvement of any kind of business is to achieve customer satisfaction. To achieve this goal various business houses adopt various methods, strategies and technologies. Some strive to increase the variety of products that can be offered to the customer while some try to improve the efficiency of the services offered to the customer to improve the experience of the same (Mathur, Mathur Kenyon, 2012). Some organisations take up the strategy to provide the offered products at a cheaper rate in comparison to its competitors in the market to attract more customers whereas there are other business institutions that provide with lucrative promotional gifts to allure a large amount of customers (Pepe Pepe, 2012). The report serves the purpose to introduce the business operations and the technologies implemented by Oz Supermarket, a new chain of supermarket that deals in stationery, domestic and indelible commodities. The organisation is seeking and imple menting technologies to improve customer experience in shopping that will help to develop growth in the business. The methods implemented by the company are discussed in detail in the later part in the report. Some of the latest and sophisticated technologies are adopted by the organisation so that the customers can utilise their valuable time only for the purpose of shopping and do not have to waste a single moment in exit queues for payments of the commodities that they have taken form the market. Overview on the Business Operations of Oz Oz Supermarket is an emerging retail chain of supermarkets that specifically caters for stationery, domestic and indelible goods. To improve its position in the market the organisation has adopted certain methods and technologies that will help to avoid exit queue for the customers. The goal of the company is to create a stress and rush free environment for the customers so that the customers can enter one of their stores, grab what they need and exit the store almost instantly without having to wait for the payment of the items taken. The technologies implemented by the company will help in automatic analysis and payment of the commodities taken by a customer and thus help the company to achieve their objective. The technologies that are implemented by the organisation are discussed below in detail. The organisation has adopted PayWave technology completely as a primary step to achieving their goal. PayWave is a new and revolutionary technology in the field of electronic transactions. It enables a user of an electronic card like a Credit or Debit Card to wave the card in front of a contactless Point-of-Sales (PoS) terminal instead of swiping or dipping their card into a PoS terminal (Garg Jain, 2015). The consumers enter any store of Oz Supermarket by waving their card at the entry terminal in front of a PoS machine where the details of the card are registered (Driver et al., 2015). The organisation has transformed to total cashless transactions, which saves a lot of time and expenditure for the maintenance of extra accounting and payments management personnel. The trolleys to which the customers store their chosen commodities while browsing through the store are affixed with RFID readers. All the commodities offered by the organisation are also installed with RFID tags. Radio frequency identification (RFID) reader is a device that serves the purpose of acquiring data from an RFID tag that can be used to monitor each object separately (Jia et al., 2012). The technology utilises radio waves to transfer data from the tag to the reader. Once a customer grabs a commodity from the Oz stores and drops it in the trolley, the RFID reader installed in the trolley gathers the data of the object via the RFID tag that is installed along with the object. The data gathered includes the object id, price and specifications of the object and other important data related to the object (Sun, 2012). The RFID reader tags the object to the customers registered card for payment at the time the customer finally exits the store (Yang et al., 2013). In case the cust omer puts the object back to the store from the trolley, the order is cancelled. Every store has shopping summary stations that are placed at strategic positions of the same to help customers to view the details of the items that are stored in their trolleys. A consumer simply exits the store without waiting for the payment of the shopped commodities as the goods registered for payment are automatically charged against the registered card of the customer. Therefore, no queues for payment are formed at the exit of any of the stores of Oz Supermarket. The organisation has provisions for customers who do not have a PayWave card as well, especially for tourists and children. In such cases, the customer will have to deposit an amount of cash deposit at the front desk of the store where they will be issued with a store-issue PayWave card for shopping within the store (Jalkote et al., 2013). The customers can then shop freely and exit the store after completing shopping just like the PayWave cardholders without waiting for paying for the shopped goods. The payment for the bagged goods is deducted from the deposited cash and any outstanding balance either is returned to the shopper in cash or is stored for any future purchase. In case, the deposited cash is insufficient for the payment of the shopped goods, the customer is informed by ringing a warning alarm (Anyaegbunam, 2014). The process of installing RFID tags along with every goods for sell includes surcharge on the price of the goods, which the company absorbs from the customers in hurry (Piramuthu, Wochner Grunow, 2014). The store claims car park charges per minute during the peak hours of shopping, while during lean hours the charges for car parking rates are low. Parking charges are free for disabled people. Therefore, it is evident that the company not only earns revenues by selling its commodities but it cleverly utilizes the car parking lot during the peak and lean shopping hours by charging the parked cars of the customers per minute. Some Recommendations Oz Supermarket has adopted some efficient technologies and strategies to improve the response from its customers that will help in furthering the growth of the company in terms of both reputation and competition in the market. However, it is recommended to follow certain measures that will help to achieve the goal of the company effectively. The implementation of PayWave technology is undoubtedly a smart choice for attracting more customers. However, there are some risks associated with using this technology that is required to keep in mind. The use of a contactless card, where authorisation is obtained just by waving the card in front of a PoS terminal can raise serious security issues (Cocosila Trabelsi, 2016). A hacker equipped with sophisticated pick-pocketing tool can obtain such authorisation easily by standing close enough to the customer during the process of authorisation. The hacker can then use the obtained data from the card to retrieve cash or perform illegal transactions that can cause financial or reputational damage to the customer (Bodhani, 2013). Lack of transaction receipt in such kind of transaction renders the cardholder helpless to track such unauthorised transactions. Therefore, it is recommended to install anti hacking devices like the Anti-Hacker Toolkit within the store that will be able to det ect such unauthorised activities and block it instantly. The implementation of electronic transaction receipts will also help a cardholder to track any unauthorised transactions that may have been done using the credentials of the card used by the cardholder (Fiedler, Keppler Ozturen, 2012). The company uses RFID reader in the shopping trolleys and RFID tags in every commodity offered to the customers to maintain a hassle free shopping experience for the customer. However, the use of RFID technology can raise certain issues that may cause problems for both the company as well as its customers. The RFID devices use a specific frequency of radio wave to communicate among each other, which can be easily disrupted by countering the signal with another rogue signal of the same frequency thereby causing harassment for customers in the store at the time of checking out (Shin Eksioglu, 2014). Presence of two or more RFID reader, emitting signal at the same time can cause RFID reader collision that can cause problem in the functionality of the readers (Yoon Vaidya, 2012). The tag fails to respond to simultaneous queries. It is recommended to implement an anti-collision protocol also known as a singulation protocol to the system that will allow the tags to take turns in transmit ting the data to a reader. The RFID tags can also face the problem of collision if many tags are present within a small area. To avoid such eventualities, it is recommended to implement systems that will allow the tags to respond one at a time. Apart from the technical issues regarding the use of RFID technology in the organization, there are many security implications as well that needs attention to prevent problems. RFID tags do not have the facility to differentiate between different readers. Moreover, the tags can be read from a distance of a few yards, which enables a hacker to detect the contents a customer is carrying in the bag without alarming the same. Sophisticated software is recommended to be used that will help to protect the contents of a consumer of a tagged product from unauthorised breach of their privacy (Shin Eksioglu, 2014). Option to Improve Customer Service Apart from the technologies that the company has already implemented to improve customer service, another option is suggested in the report that can help in the improvement of the same. To allow the customer to reach the desired product quickly, the company can arrange the products in the supermarket alphabetically or according to the type of use. This will help the customer to obtain the desired commodity without losing valuable time shuffling through the huge stock of goods that is displayed by the organisational stores. Pictorial descriptions of each product can be attached to the shelf where the product is kept. This will help customers to receive information regarding the commodity and may inspire them to buy it, which will improve the rate of sell for the company (Jahanshani et al., 2014). This part of the report provides some suggestions that will boost the business operations of Oz Supermarket. The company can consider implementing customer feedback system that will help the organisation to understand the requirements of the customers and improve their business strategies accordingly (Jaakkola Alexander, 2014). The feedback system will help the organisation to recognise its operational flaws that needs to be sorted for providing better service to the customers thereby adding to the growth of the company. A product-quality-review-system can also be incorporated within the organisation where the customers will provide reviews regarding the products they have purchased from their store and used. This will help the company to identify the commodities that are higher in demand than the other goods, which will allow the organisation to decide their plan of action regarding the storing of goods that will attract more customer attention (Trentin, Perin Forza, 2012). Finally, the company can also consider the idea to implement an internal feedback system for the employees of the stores that will provide feedback to each employee by the management of the company depending on their daily, weekly and monthly performance. This will permit the employees to identify the drawbacks in their mode of service, which will help them to learn from their mistakes and provide the scope to improve in future. Such a system will aid in the improvement of the business operations of Oz Supermarket. Conclusion The report concludes with the insight that Oz Supermarket has undertaken some excellent strategies that will surely help it to further its business. However, some precautions need to be taken regarding the use of the technologies, which they have implemented to avoid harassment and inconvenience of the customer. The recommendations and suggestions provided in the report can also help in the growth of their business. References Anyaegbunam, F. N. C. (2014). Electronic Alternatives to Raw Cash: The Advent of Cashless Society. International Journal of Engineering, 3(2). Bodhani, A. (2013). New ways to pay. Engineering Technology, 8(7), 32-35. Cocosila, M., Trabelsi, H. (2016). An integrated value-risk investigation of contactless mobile payments adoption. Electronic Commerce Research and Applications, 20, 159-170. Driver, T., Saunders, C., Guenther, M., Dalziel, P., Rutherford, P. (2015). Maximising export returns: the use of digital media and smart technology in shopping and information gathering for food and beverages in markets relevant to New Zealand. Lincoln University, AERU. Fiedler, M., Keppler, T., ztren, A. (2012). CONTACTLESS PAYMENT, A RFID DOMAIN AND ITS ACCEPTANCE BY CARD HOLDERS. VIII. ?nterdisciplinary Management Research (IMR) Conference. Garg, R., Jain, S. (2015, May). Requirements Analysis on Pay Wave. In Advances in Computing and Communication Engineering (ICACCE), 2015 Second International Conference on (pp. 573-576). IEEE. Jaakkola, E., Alexander, M. (2014). The role of customer engagement behavior in value co-creation: a service system perspective. Journal of Service Research, 17(3), 247-261. Jahanshani, A. A., Hajizadeh, G. M. A., Mirdhamadi, S. A., Nawaser, K., Khaksar, S. M. S. (2014). Study the effects of customer service and product quality on customer satisfaction and loyalty. Jalkote, V., Patel, A., Gawande, V., Bharadia, M., Shinde, G. R., Deshmukh, A. A. (2013, February). Futuristic Trolley for Intelligent Billing with Amalgamation of RFID and ZIGBEE. In IJCA Proceedings on International Conference on Recent Trends in Engineering and Technology 2013 (No. 5, pp. 13-17). Foundation of Computer Science (FCS). Jia, X., Feng, Q., Fan, T., Lei, Q. (2012, April). RFID technology and its applications in Internet of Things (IoT). In Consumer Electronics, Communications and Networks (CECNet), 2012 2nd International Conference on (pp. 1282-1285). IEEE. Mathur, S. S., Mathur, S., Kenyon, A. (2012). Creating value: successful business strategies. Routledge. Pepe, M. R., Pepe, M. S. (2012). Using point of sale (POS) data to deliver customer value in the supermarket industry through category management practices. Journal of Marketing Development and Competitiveness, 6(1), 69. Piramuthu, S., Wochner, S., Grunow, M. (2014). Should retail stores also RFID-tag cheapitems?. European Journal of Operational Research, 233(1), 281-291. Shin, S., Eksioglu, B. (2014). Effects of RFID technology on efficiency and profitability in retail supply chains. Journal of Applied Business Research, 30(3), 633. Sun, C. (2012). Application of RFID technology for logistics on internet of things. AASRI Procedia, 1, 106-111. Trentin, A., Perin, E., Forza, C. (2012). Product configurator impact on product quality. International Journal of Production Economics, 135(2), 850-859. Yang, P., Wu, W., Moniri, M., Chibelushi, C. C. (2013). Efficient object localization using sparsely distributed passive RFID tags. IEEE transactions on industrial electronics, 60(12), 5914-5924. Yoon, W., Vaidya, N. H. (2012). RFID reader collision problem: performance analysis and medium access. Wireless Communications and Mobile Computing, 12(5), 420-430.

Sunday, May 3, 2020

Consumer Behavior Procter Gamble organization †Free Samples

Questions: 1.How Procter Gamble used corporate vision and strategic marketing to re-educated the Chinese community about Pampers? 2.The most important thing for Chinese consumers while buying disposable nappy? 3.Procter and Gamble improved Pampers disposable nappies for their future consumer? 4.Do you think that the choice of the Shunya Communication Group was an appropriate choice by PG to promote Pampers in China, and if so why? 5.What aspects of the Chinese culture could PG have used more to engage its potential consumer when it launched its Pampers strategy and how can the strategy have been improved? 6.How does strategic planning for PG differ in the Chinese domestic market to the international market? Answers: Introduction PG or Procter and Gamble organization was found in the time of 1837, the organization has thrived through changing financial cycles and enormous political and social changes. Procter and Gamble is a worldwide organisation that gives purchase items in the territories of pharmaceuticals, individual care, cleaning supplies, and pet supplies. This portrayal, be that as it may, turns out to be progressively oversimplified the more one investigates the measure of Procter and Gamble and additionally the extent of their operations. Is comprised of more than brand names including Gillette, Bounty, Ivory, Old Spice, Pringles, Pampers and Tide and as of now possesses more than 21 marks that have close $1 Billion in yearly net deals. Delegate and Gamble is a model for related item differing qualities all of Procter and Gamble's items advantage from a similar circulation to the same or same kind of retail outlets and buyers. Procter and Gamble are additionally by and largely credited with having imagined Mark administration. An expansive piece of PG's prosperity can be credited to its enhancement, which originates from the advancement of related items through either acquisitions or in-house start-up improvement. PG's most current procurement of the Gillette Corporation cost the organization near $66 billion ("Procter and Gamble Introduction", 2011). Procter and Gamble are additionally presently propelling and creating a direct to shopper deals online items store. Procter and Gamble said it is propelling the store as a learning lab and not as an approach to sidestep the huge box retailers like Target and Wal-Mart that sell its family unit and individual care brands to Internet customers. The web based shopping website will be possessed and worked by PFS Web and solely highlight Procter and Gamble items to customers. 1. In the initial phase for the product launched Procter and Gamble faced a lot of problem in countering the challenges that erupted during their products promotion. The main challenge was to convince the guardians that the nappies are the best in offer in China. The main strategy was to make the guardians believe that they require the diapers at any cost for every means. The diapers were a hit product in the western markets but it was quite tough to match with the Chinese standers (FRAZIER, 2010). The babies in China were mostly not adapted with the usage this kind of material diapers. The main reason behind such a huge market of PG in China is only because of a person known as Bruce Brown who is the man behind PGs 2 million marketing plan for China. After quite a bit of research and analysis of the consumer behavior in China, pampers is the best product in offer out running all of its core competitors. The concept behind pampers promotion is mind boggling. PGs China market is one f ourth of the market pampers enjoys in USA, and it is expected that over the course of next two years the market is going to have a growth of more 40%. The success that PG enjoy in China manipulated its CEO to take some adverse marketing strategies. He made some arrangement last year to reach out to all corners of the world and attain more than a billion client over the course of five years (Riley, 2013). 2. PG come in the market of China in the season of 1998 through its Pampers product. After a few slips inferable from the low way of its basic thing and the resistance of Chinese watchmen to the likelihood of unnecessary diapers, the market took off in the season of 2007 when PG displayed its Golden Sleep fight that settling extra diapers to rest quality and upgraded kid change. As enthusiasm for unimportant diapers has taken off or Display, relative latecomer Kao has seen its bit of the general business in China surge, even while driving player PG and neighborhood association Hengan International have lost ground and the Chinese needing for Marries drove a practically triple augmentation in advantages at Kao's Human Health Care Business between in 2012-2015 (Suzuki, 2016). The longing for upmarket things is generously clear among the creating salaried class in China, and it is breathing new life into the offers of various Western brands, the diaper wars show up, the example goes pas t the indulgence markets. PG initiated the nonessential diaper publicise in China; it has continued concentrating on the mass consumer, contingent upon close-by creation to manufacture cut down assessed diapers By separation, Kao has focused on the unrivalled claim to fame. With its touted superabsorbent polymer advancement, likewise, the Made in Japan stamp, which seems to guarantee validness the Marries diaper has transformed into a pined for the brand among higher-end consumers. Undoubtedly, a normal more than 88% of Kao's business started from premium things, versus more than 23% for PG and more than 39% for Unicharm (Reingold, 2016). 3. The organization delights consumers through the maintainable advancement of items, enhances the natural operation, creates social duties programs, urges representatives to be locked in, and make partners be in charge of forming the organisation's future. Pamper, the biggest brand of diapers, which can keep their children dry, perfect, protected and open to amid their playing and resting time with the goal which guardians could be consoled about their youngsters. The organisation is at no time in the future concentrating simply on children has ventured into focusing on both toddlers and pregnant women. Pamper is focusing on pregnant women, children and babies, and preschoolers and toddlers. For those they are keen on picking protected and astounding diapers with little size, guardians who have as of now had babies, they are enthusiasm for driest, mildest, and most touchy diapers newborn children. Parents of preschoolers and toddlers, they are occupied with bigger estimated agreeabl e diapers and furthermore preparing pants so they could instruct their children can develop expertise (Reingold, 2016). To fulfil the requirements and enthusiasm of the consumer. Pamper delivered driest, mildest, most agreeable and delicate diapers with a different measure so guardians could choose what they need in light of the stages their children in. Pamper additionally give preparing jeans to a portion of the toddlers and all of the preschoolers so as to help those kids who r during the time spent latrine preparing. Then again, the organisation is focused on creating green products and developed life cycle reusable and dispensable diapers keeping in mind the end goal to manage the consumer's worry. 4. A throwaway diaper, dispensable thing in West, basically wasn't a bit of the social standard in the Chinese nursery. Babies wore texture diapers, or a significant part of the time, no diaper by any methods. Moreover, Bruce Brown, who's supervisor of PG's more than $1.5 billion spending arrangement of RD, is the reason China showed and still displays such a massive open entryway. Today, taking after a long time of intensive investigation and many bumbles, Pampers is offering diaper in China and the Connotation, from various perspectives, is essentially starting there. The Shunya Communication Group was an appropriate choice by PG to promote Pampers in China (Frazier, 2010). The diaper exhibit in China is impacting. It stays at around $1.3 billion unevenly a part the traverse of the U.S. publicise and is foreseen to end up plainly more than 39 percent the accompanying couple of years, as shown by research firm Data screen. PG accomplishment in China has assisted chief executive offi cer Bob McDonald usual few striking destinations. Previous October, he put out a course of action to incorporate near 1 billion customers all through the accompanying around five years by progressing the organization denote all through a bit of the humblest turns of the world. By what strategy will PG method do that? To get knowledge, basically search the way it split and to an enormous degree made the Chinas marketplace for nonessential diapers. Right when the organization first moved Pampers in China in 1998, the effort tumbled. As opposed to working up a fascinating thing for the marketplace, a lower-quality interpretation made by PG of European and U.S., incorrectly tolerating that watchmen get them if they adequately terrible. It did not effort, Brown says. It did not support which family of China had constantly become along okay lacking of nonessential diapers. There, potty arrangement much of the time begins as in front of timetable six months, and youths wear which are splen did open crotch pants which let them short and alleviate themselves in zones which is open. Ruins pitch wasn't persuading people to have a go at something new nor were essentially the thing (Frazier, 2010). We apportioned the sensitivity in the earlier adjustments, told Kelly Anchrum, an official of overall baby mind, exterior relations, and sensibility. It took a plasticky feel. It took us fast to comprehend which fragile quality was comparable as fundamental to mums in a making marketplace. 5. Diapers of PG's totally reframed the diaper classification in China, and in doing as such made huge development for the classification and the brand. It is a decent case of how concentrating on class rivalry is a superior course to development than attempting to win the "my image is superior to anything your image fight. The story is entrancing and useful, as for confining a class as well as to entering another nation with an alternate culture. Pamper entered the China showcase in the year 1998 with a procedure of making a less expensive rendition of their Western item. The outcome was for sure modest and furthermore, was of second rate quality. The item was seen as plastic and disturbing, and it went poorly. In the time of 2006 reexamined item called the Pampers Cloth-like and Dry, was powerful and delicate, a large portion of the cost of U.S. forms. At the same time, deals slacked. The issue was that Chinese consumers were not propelled by dryness or accommodation (Aaker, 2013). They didn't see an issue that would justify changing their current propensities. Be that as it may, an answer was not too far off. PG was amidst top to bottom research on consumers that uncovered that the nature of a child's rest and its effect on the future improvement of the infant was a genuine worry for some guardians. This was combined with the understanding that a dozing infant had a tendency to empower a mother's considerations of the child's future. A review was then charged to the Beijing Children's Hospital's Sleep Research Center that uncovered that infant's wearing Pampers nodded off 29% speedier, rested an additional near 29 minutes consistently, and had half less disturbance for the duration of the night. Deals went up to 54% yet, more imperatively, the classification detonated. From the year of 2006 to 2011 the child expendable diapers advertise developed to about 3 billion, and it's significantly bigger today. What's more, Pampers keeps on being the market pioneer. The key is their attention on class rivalry rather than brand inclination rivalry. Search for another advantage, application or section to characterise a subcategory that will comprise essentially of new clients. Endeavour to ensure your subcategory wins. Contending at the class and subcategory level is the main genuine way to development (Aaker, 2013). 6. Procter Gamble had the correct nappy and correct value point. Currently it met the superior challenge. They have to prove someone which they essential this thing, told by Ali Dibadj, a forecaster who concealments Procter Gamble at Sanford C. Bernstein Co. For Roberts Frances, the global brand franchise leader for diapers, all tour to China was a chance to study more about the habits of Chinese nursery. It is a part of Procter Gamble ethos that brand leaders appointment customers at their homes rather Roberts has complete in maximum countries, including Russia, Jakarta and Germany (Riley, 2013). The aim is to expose the hints of every market, and initial on in its research of diaper, Procter Gamble revealed a universal essential. Mums tell the equal things over and over, Roberts speaks. Their cry, we need good sleep. Through the assistance of the Children of Beijing Hospitals Sleep Investigation Center, Procter Gamble researchers led two thorough investigate between in 2005 a nd 2006, concerning 6,500 visit of home, and more than 900 babies through seven metropolises in China. In its place of cloth, the investigation subjects were inserted into bed through Pampers. Due to these nappies the children tend to sleep fast and also every night they sleep more than 30 minutes than they usually do. Indirectly it is found that more sleep helps to have better development of brain which enable to have a better academic carrier as sort after by most of the parents around the world and also in China ("Procter and Gamble Introduction", 2011). Conclusion The consumer products worldwide organisation PG or Procter and Gamble is a recognised ace of brand administration. Administering more than 299 brands crosswise over 159 nations around the world, its advancements and business hones in marking, item improvement, showcasing and promoting are instructed most likely in practically every advertising course modified at business colleges; throughout the years it has additionally been a hotspot for excellent procedures and strategies to many organizations that emulated its example. PG is really credited with imagining in the middle of 1930s the idea of overseeing by-brand and relegating a brand group to be responsible for coordinating and streamlining all promoting and other administrative exercises for any given brand. It took an additional fifty years to extend and formalize a hypothesis of brand administration, and especially build up the mental ideas of brand's part and capacities in consumer choice procedures; still, PG has for all inten ts and purposes began this chunk of brand administration rolling. References Aaker, D. (2013). How Pampers Made Diapers Relevant in China. Retrieved from https://www.prophet.com/thinking/2013/05/how-pampers-made-diapers-relevant-in-china/ Frazier, M. (2010). How PG Brought the Diaper Revolution to China.Marketers' Magazine. Retrieved from https://mmauc.blogspot.in/2010/04/how-p-brought-diaper-revolution-to.html FRAZIER, M. (2010). How PG Brought the Diaper Revolution to China. Retrieved from https://www.cbsnews.com/news/how-pg-brought-the-diaper-revolution-to-china/ Procter and Gamble Introduction. (2011).Bitlanders. Retrieved from https://www.bitlanders.com/blogs/procter-and-gamble-introduction/30254 Reingold, J. (2016). Can Procter Gamble Find Its Aim Again?. Retrieved from https://fortune.com/procter-and-gamble-david-taylor-fortune-500/ Riley, J. (2013). How Did PG Reach the Top in China?.Tutor 2U. Retrieved from https://www.tutor2u.net/business/blog/how-did-pg-reach-the-top-in-china Suzuki, S. (2016). China's obsession over these Japanese diapers can tell us a lot about emerging markets. Retrieved from https://www.businessinsider.com/chinese-craze-for-japanese-diapers-tells-us-about-emerging-markets-2016-7?IR=T